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AI agents native to the Salesforce platform and your CRM data.
Pros
- Unmatched integration with Salesforce CRM and data
- Flexible pricing (per-conversation or Flex Credits)
- Enterprise governance, testing, and scale
Cons
- Among the most expensive per-unit pricing in the category
- Complex credit/conversation accounting and setup
- Best value only for existing Salesforce shops; Flex Credits and Conversations can't be mixed in one org
✓ Where it shines / best for
- Enterprises already standardized on Salesforce / Service Cloud
- Teams wanting AI agents grounded in CRM and Data Cloud
- Orgs needing employee, customer, and voice agents in one platform
✕ Not the best fit for
- Non-Salesforce shops wanting a lightweight standalone agent
- Cost-sensitive SMBs sensitive to $2/conversation pricing
Features
- ✓ AI service agents native to Service Cloud and CRM data
- ✓ Per-conversation ($2) or Flex Credits consumption model
- ✓ Atlas reasoning engine for grounded, multi-step actions
- ✓ Customer-facing, employee-facing, and voice agents
- ✓ Deep access to Salesforce data, flows, and Apex actions
- ✓ Data Cloud / Data 360 grounding for context
- ✓ Guardrails, testing, and agent governance tooling
- ✓ Pre-purchase, pay-as-you-go, and pre-commit buying models
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Per-conversation | $2 | per conversation | For customer-facing agents under the fixed Conversations model |
| Flex Credits | $500 | per 100,000 credits | Covers customer, employee, and voice agents. Standard Agentforce actions = 20 credits; Voice actions = 30 credits. Credit multipliers vary by workflow complexity (e.g. case management ~60 credits, field service scheduling ~120 credits) |
| Buying models | Varies | varies | PayGo (monthly arrears), Pre-Commit, or pre-purchase for the full term; Flex Credits and Conversations can't coexist in one org |
Pricing verified from the official source. Prices change often — confirm on the vendor's site before buying.
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